Brand marketing vs performance marketing: What you need to know

The cost of using stock images can quickly rack up. That’s why we’ve picked out some of our favorite sources for free-to-use, royalty-free images for commercial use....

In this article, we’re going to identify the different types of people in the B2B marketing decision process, along with the types of marketing they’ll respond best to....

What makes an effective social media KPI? What kinds of metrics should you be looking for?...

B2B marketers using competitor analysis gain access to a wealth of invaluable information, using their findings to spot what’s worked well, and which marketing approaches have been met with a lukewarm response....

The words you use have a direct impact on the actions people take. They’re the difference between someone looking at your advert and thinking “hmm, sounds interesting” and “wow, I’m going to give them a call right now.”...

If you’re not grabbing your cross-sell opportunities with both hands, your business’ bottom line could be missing out. So, to help you on your way, we’ve created three proven cross-sell templates for you to tweak and use....

Some B2B marketers have the luxury of a design team to take care of all their visuals, others wear many, many hats, and one of them at some point or another will be that of a graphic designer....

If you’re currently responsible for all or some of your business’ content, here are 11 super simple tips to help polish up your next piece - whether that be a technical guide, sales one-pager, web copy or social ad....

Each outlet brings opportunities, but each opportunity comes with style barriers because what works in-app won’t necessarily sell on social. So, to help you hit your targets, here we’ll explain how you can optimise your words for each platform....

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