AI-driven customer segmentation: Opportunities and challenges

Mai Fenton, CMO of Superscript, gives her perspective on the divide between B2C and B2B, how her background in B2C influences how she approaches B2B marketing, and whether the divide between B2B and B2C will continue....

Everyone has an interesting story to tell, even if they don’t know it. I’ve found this to be especially true in working with leadership, colleagues, and even clients and brand partners. All it takes is a little reframing and digging....

If you want to increase the number of leads you are getting from social media, homing in on your brand's LinkedIn profile or creating one, if you haven't already, is definitely the way to go....

Genson Glier, COO of TogetherAI, takes a deep dive into the world of marketing stacks, what they are, why they’re important, and how to build one for your business....

Phillip Agnew, Director of Product Marketing at Brandwatch discusses the psychology behind good product marketing and shares three principles to put in action today....

We spoke to the fantastic Anuj Adhiya, author of 'Growth Hacking for Dummies', on how to optimize growth in a measurable, valuable way....

When it comes to a popular social media network, it’s pretty much inevitable that someone asks “can we do B2B marketing on that?”. TikTok is no different and that's what we're looking at in this article....

This article will provide a guide into exactly what long-tail keywords are, why they are specifically important for B2B marketing, and how best to use them to optimize your SEO strategy....

The State of B2B Marketing Survey 2021 intends to find out which channels B2B marketers are relying on, how they're using them, and what direction they might take in the future....

Finding the right opportunities is what drives any business forward, but this is a challenging task if you don’t know what to look for....

Elevator pitches handy for any kind of situation where you need to succinctly and effectively introduce yourself and your business, like if you’re taking part in a conference or networking event....

Nurturing leads can play a big role in a company’s success. On average, nurtured leads generate 10% greater sales opportunities by producing warmer, sales-ready (or sales-qualified, also known as SQLs) leads for your sales team....

Many countries are in the midst of vaccine rollout plans and have begun easing the lockdown restrictions put in place to combat the pandemic. However, the return of large-scale trade events still seems quite far off, with major international events being an even more distant prospect....

The cost of using stock images can quickly rack up. That’s why we’ve picked out some of our favorite sources for free-to-use, royalty-free images for commercial use....

In this article, we’re going to identify the different types of people in the B2B marketing decision process, along with the types of marketing they’ll respond best to....