Members-only Content marketing Leveling up your communication strategy with personalized video Video content is a major player in B2B marketing, with so many people choosing it as their preferred medium of content consumption. In this episode B2B Bite-sized, Neha Pujari takes us through the alluring draw of personalized video marketing....
Members-only Brand strategy April Dunford on how to master positioning for growth When it comes to positioning products, we have to acknowledge they don’t exist in a vacuum. In this article, we walk you through how to position your products or services for maximum impact....
Members-only Retention marketing Measuring customer retention success Customer retention is a crucial part of any successful marketing strategy, but how are you measuring your retention efforts?...
Members-only How is product marketing connected with sales and marketing? In PMA's 2021 State of Product Marketing report, PMMs were asked about their job roles previous to product marketing. In this article, we’ll be taking a deeper look at the relationship between product marketing, sales, and marketing....
Members-only Content marketing Treating your content team like a newsroom with Brendan Murray In this episode of the B2B Bite-sized podcast, we spoke to Brendan Murray, Head of Content Marketing and PR at Zai, about how marketers can diversify their content....
Members-only Brand strategy How to avoid common messaging and positioning mistakes Messaging and positioning are two of the most important parts of developing a product marketing strategy. Yet, it’s easy to make mistakes that could easily be avoided. In this article, we’ll be exploring how to optimize your messaging and positioning techniques....
Members-only Revenue marketing strategy Positioning vs narrative design: let’s get ready to rumble! Are you conflicted between narrative design and positioning? Here's everything you need to know about choosing the right method of positioning....
Members-only Content marketing Top 5 B2B content marketing trends In this episode of B2B Bite-sized, we’ve identified five directions content marketing is heading towards so that you and your team know where to be spending your valuable time and resources....
Members-only Social media marketing Social media marketer's guide to becoming a t-shaped marketer T-shaped marketers have a wide range of knowledge and skills across multiple fields. In this article, we’re going to take a look at how social media marketers can become t-shaped by broadening their marketing skill set....
Members-only Content marketing Elliot Rayner on tailoring product storytelling to your target audience Storytelling is one of the most important parts of product marketing because it’s a great way of introducing your product or service to your target audience. Magda Saralegui and Elliott Rayner discuss the importance of strong storytelling....
Members-only Careers The T-shaped marketer playbook Do you want to develop your broader marketing knowledge? Introducing the t-shaped marketer playbook! Your comprehensive guide to becoming a more well-rounded, t-shaped marketer....
Members-only Social media marketing How to align social campaigns with brand personas We all know social media is useful for building personas, but how can you use them to develop and optimize your company's online presence?...
Members-only Demand gen The relationship between demand generation and product marketing In this article, Farhan Manjiyani answers some of the most important questions when it comes to the relationship between demand gen and product marketing....
Members-only Events marketing Measuring the success of events marketing Measuring the success of your event may prove tricky. There are lots of metrics and KPIs and it's unclear what information tells you how successful your efforts were. This article tackles some commonly used KPIs for B2B events marketing and how they relate to your goals....
Members-only Careers Email marketer's guide to becoming a t-shaped marketer T-shaped marketers are marketing specialists with a wide range of knowledge and skills across multiple fields. In this article, we’re going to take a look at how email marketers can become t-shaped by broadening their marketing skill set....
