Members-only Lead generation The biggest challenges for lead nurturing Lead nurturing is one of the most important aspects of inbound marketing. However, it can be challenging. In this article, we discuss the biggest challenges and how to overcome them!...
Members-only Convince the boss London Use this handy template to get your budget request over the line and mingle with 100+ Revenue Marketers at the Revenue Marketing Summit...
Members-only Team alignment Bridging the gap between your revenue-generating teams At SEC's Chief Revenue Officer Summit in September 2021, industry leaders from around the world shared their knowledge. One of the top talks of the week was a panel discussion all about communication gaps between revenue-generating teams....
Members-only Careers UX designer's guide to becoming a t-shaped marketer Honing your skills as a marketer means expanding outside of your usual skillset and the comfort zone of your niche. If you're a UX designer, here's how you can become more t-shaped....
Members-only Team alignment Winning the battle between marketing and sales The classic battle between sales and marketing. It’s a problem that plagues many organizations but one that is rarely addressed. Our panelists discuss how they navigate their relationship with sales and their tips for keeping the peace....
Members-only Team alignment Closing the gap between revenue teams Louis Jonckheere, co-founder and president of Showpad, discusses how to close the gap between revenue teams and align customer-facing teams....
Members-only Membership content How to adapt your revenue engine Raul Martinez, Chief Growth Officer at Angaza explains how to adapt your revenue engine in uncertain times by following a four-step approach....
Members-only Revenue marketing strategy Building and optimizing the revenue marketing engine Ljubica Radoicic, Marketing and Customer Success Director at Autodesk shares her experiences in building and optimizing revenue....
Members-only Email marketing Email tech stacks: Panel discussion This article is based on a B2B Big Shots panel discussion about choosing the right email tech stack....
Members-only Brand strategy The State of B2B Branding Report Discover what branding experts have to say about branding in B2B, how they’re doing branding, and how successful they’ve been with our State of B2B branding report!...
Members-only Competitive intelligence & analysis How to leverage B2B competitive market intelligence Competitive intelligence specialists Crayon outline 5 steps you can use to effectively leverage the CI process at your company....
Members-only B2B marketing How to write a creative brief for B2B content Sridhar Ramanathan, COO & Co-Founder at Aventi Group, provides an outline on how to write a creative brief for B2B content....
Members-only Careers Paid media exec's guide to becoming a t-shaped marketer T-shaped marketers have a vast range of skills across multiple disciplines. In this article, we take a look at t-shaped paid media execs....
Members-only Content marketing LinkedIn Newsletters are crucial for your content strategy Every B2B brand knows how important it is to have a presence on LinkedIn. In this episode of B2B Bite-sized, Adrianna Wardzała, marketing consultant and founder of SUUR marketing agency, talks to us about LinkedIn Newsletters....
Members-only Leadership What does your CEO really care about? What does your CEO care about? It's not the number of leads created - they're not a reliable KPI for businesses. The goal is to create SQLs....
