AI-driven customer segmentation: Opportunities and challenges

The B2B Marketing festival is coming to a screen near you for the first time ever to unite the best B2B marketers from around the world in one place....

Messaging and positioning are two of the most important parts of developing a product marketing strategy. Yet, it’s easy to make mistakes that could easily be avoided. In this article, we’ll be exploring how to optimize your messaging and positioning techniques....

Are you conflicted between narrative design and positioning? Here's everything you need to know about choosing the right method of positioning....

In this episode of B2B Bite-sized, we’ve identified five directions content marketing is heading towards so that you and your team know where to be spending your valuable time and resources....

T-shaped marketers have a wide range of knowledge and skills across multiple fields. In this article, we’re going to take a look at how social media marketers can become t-shaped by broadening their marketing skill set....

Storytelling is one of the most important parts of product marketing because it’s a great way of introducing your product or service to your target audience. Magda Saralegui and Elliott Rayner discuss the importance of strong storytelling....

Do you want to develop your broader marketing knowledge? Introducing the t-shaped marketer playbook! Your comprehensive guide to becoming a more well-rounded, t-shaped marketer....

We all know social media is useful for building personas, but how can you use them to develop and optimize your company's online presence?...

We caught up with Div Manickam, ahead of her panel discussion on Creating a Scalable Global Content Marketing Strategy as part of the B2B Big Shots Panel Series....

Influencer marketing is one of the hottest topics in the marketing world right now. Yet it's the micro-influencer that is making waves in the B2B space....

In this article, Farhan Manjiyani answers some of the most important questions when it comes to the relationship between demand gen and product marketing....

Measuring the success of your event may prove tricky. There are lots of metrics and KPIs and it's unclear what information tells you how successful your efforts were. This article tackles some commonly used KPIs for B2B events marketing and how they relate to your goals....

T-shaped marketers are marketing specialists with a wide range of knowledge and skills across multiple fields. In this article, we’re going to take a look at how email marketers can become t-shaped by broadening their marketing skill set....

51% of marketers are working agile. If you’re trying to implement agile working into your organization, this article can help you get started....

Being a t-shaped marketer is all about how marketers can broaden their marketing skillset. In this article, we’ll take you through the skills needed to be a t-shaped content marketer....