Members-only Competitive intelligence & analysis How to leverage B2B competitive market intelligence Competitive intelligence specialists Crayon outline 5 steps you can use to effectively leverage the CI process at your company....
Members-only B2B marketing How to write a creative brief for B2B content Sridhar Ramanathan, COO & Co-Founder at Aventi Group, provides an outline on how to write a creative brief for B2B content....
Members-only Careers Paid media exec's guide to becoming a t-shaped marketer T-shaped marketers have a vast range of skills across multiple disciplines. In this article, we take a look at t-shaped paid media execs....
Members-only Content marketing LinkedIn Newsletters are crucial for your content strategy Every B2B brand knows how important it is to have a presence on LinkedIn. In this episode of B2B Bite-sized, Adrianna Wardzała, marketing consultant and founder of SUUR marketing agency, talks to us about LinkedIn Newsletters....
Members-only Leadership What does your CEO really care about? What does your CEO care about? It's not the number of leads created - they're not a reliable KPI for businesses. The goal is to create SQLs....
Members-only B2B Festival Speaker Spotlight: Paul Campilo We caught up with Paul Campilo, VP of Brand at Twism ahead of the B2B Marketing Festival taking place next week. Please could...
Members-only B2B Festival Speaker Spotlight: Lorena Morales We caught up with Lorena Morales, Director of Global Digital Revenue Operations at JLL to find out what she's looking forward to at the event....
Members-only Social media marketing LinkedIn: More than your CV and a boring business card LinkedIn can help you grow, learn, and meet new people. But by fully utilizing your profile, you can show your customers what your value proposition is....
Members-only Content marketing Leveling up your communication strategy with personalized video Video content is a major player in B2B marketing, with so many people choosing it as their preferred medium of content consumption. In this episode B2B Bite-sized, Neha Pujari takes us through the alluring draw of personalized video marketing....
Members-only Brand strategy April Dunford on how to master positioning for growth When it comes to positioning products, we have to acknowledge they don’t exist in a vacuum. In this article, we walk you through how to position your products or services for maximum impact....
Members-only B2B Marketing Festival Speaker Spotlight: Nicole Lontzek We caught up with Nicole Lontzek, Marketing Director at aioneers ahead of the B2B Marketing Festival on June 7th & 8th....
Members-only Retention marketing Measuring customer retention success Customer retention is a crucial part of any successful marketing strategy, but how are you measuring your retention efforts?...
Members-only How is product marketing connected with sales and marketing? In PMA's 2021 State of Product Marketing report, PMMs were asked about their job roles previous to product marketing. In this article, we’ll be taking a deeper look at the relationship between product marketing, sales, and marketing....
Members-only Content marketing Treating your content team like a newsroom with Brendan Murray In this episode of the B2B Bite-sized podcast, we spoke to Brendan Murray, Head of Content Marketing and PR at Zai, about how marketers can diversify their content....
