AI-driven customer segmentation: Opportunities and challenges

It’s a battle as old as time…sales vs marketing: the showdown to end all showdowns. In this episode of our podcast, we tackle smarketing....

Originally a panel discussion at the B2B Marketing Festival, the panel discuss building B2B buyer-driven digital experiences....

Discover the perceived function of B2B branding in this infographic taken from our State of branding report....

Your audience can vary a lot, and you need marketing strategies to reflect that. This is where segmentation comes into play! Find out more here....

In this episode of Let’s Talk Revenue Marketing, we’re joined by Neomi Avron, Product Marketing Manager at InfiniGrow, to discuss the steps marketers can take to map out a revenue-driven marketing plan to help them achieve their revenue goals....

Discover what's holding back marketers from building brand awareness in this infographic taken from our State of branding report....

🗓 Date: April 5-6 📍Venue: Denver What is Revenue Marketing Summit? 🤔 We will be assembling Revenue marketing experts from the world’s largest companies...

Use this handy template to get your budget request over the line and mingle with 100+ marketers at the Revenue Marketing Summit in...

With this article, you'll learn how to stand out from the crowd, and attract more buyers by going from B2B to B2H marketing....

Revenue marketing summit - share your feedback...

Get the low-down on what’s happening right now in revenue marketing by downloading our State of Revenue Marketing 2022 report....

If you can’t tell which marketing activities are bringing revenue, you can’t grow. In this article, Barbara Galiza shows how she helped a SaaS company set up their marketing and revenue attribution....

Want to discover more about the fascinating world of revenue marketing? Introducing Let's Talk Revenue Marketing - a podcast series that takes a dive into all the latest going on in revenue marketing from those at the forefront....

Originally a talk at our B2B Marketing Festival, Anuj Adhiya takes us through the biggest variable for growth, optimizing the growth lead....

The main goal of ads is to convince potential customers to buy products or services. In this article, discover the different kinds of ads and how to get the best results from them....