AI-driven customer segmentation: Opportunities and challenges

Focusing too much effort on marketing attribution may actually be hurting you more than it is helping. Here are the top four reasons why....

Learn the importance of market trend analysis, and how to build your product marketing strategy around your findings....

The Revenue Marketing Alliance presents our Ones to Watch in 2023! The report recognizes, showcases, and celebrates the amazing work being done in revenue marketing....

On Wednesday, March 1 we'll be joined by Keith Povey, Director of Revenue Marketing at Panaseer. Whether bottoms-up or top-down, building a plan will have a mix of data-based assertions, experienced based estimates and good old fashioned guesses in it....

Coined in 1996, FOMO is a term used to describe the stress people experience when they realize others are potentially having more fun than them....

How do you create a winning company culture at your organization? That’s what we tackle in this episode of Let’s Talk Revenue Marketing. Eve Chen is joined by CEO Dan Bruder to outline how culture can drive optimal revenue performance....

With the right event marketing strategies, you can target the right audience, gain their attention, and generate excitement. This infographic takes you through how to do exactly that....

We caught up with Andrea Lechner-Becker, Head of Marketing at Toolio ahead of the Revenue Marketing Summit Denver....

Vinay Khanna spoke at our Revenue Marketing Summit in London, December 2022. Read about his experience here....

MarTech plays a crucial role in marketing. In this episode of Let’s Talk Revenue Marketing, we’re exploring all things MarTech with Paul Sweeney and Eric Murphy....

RSVP Here Join us in-person on Wednesday, March 15th for our first Revenue Marketing Alliance in-person Meetup in New York, where you get...

You submitted your questions, and we got them answered by Ilias Tsatalmpasidis, Head of Growth at Superscript! Read his insights here....

Mai Fenton, CMO of Oneflow, takes us through how to own your marketing superpower....

Predictive lead scoring is a powerful tool that helps optimize the sales process and maximizes the potential of your leads. In this article, we discuss how you can make the most of your predictive lead score data and use it to optimize your sales process for success....