Members-only Membership content How ecosystems can make or break your business Ecosystems can make or break your brand. See what went wrong (and right) for Zume, Kodak, Apple, and CVS – and how to apply these lessons....
Members-only B2B marketing B2B marketing trends to watch in 2025 As we head into 2025, it’s time to look at all the emerging (and continuing) trends in B2B marketing....
Members-only Strategy 10 cost effective marketing strategies for 2025 Gain ten budget-friendly marketing strategies that drive real results for savvy brands through organic reach instead of splurging on ads....
Members-only B2B marketing Why ICPs are the absolute blueprint for B2B marketing success If you’ve spent any time in the marketing sphere, you've probably heard the terms ‘ideal customer profile’ (ICP) and ‘buyer persona,’ on repeat....
Members-only Membership content Agile demand generation: Driving revenue through adaptability Explore how PDI Technologies uses agile demand generation to adapt quickly, align teams, and deliver data-driven solutions....
Members-only Demand gen 10 strategies to drive demand generation despite budget cuts With the pressure to produce results, maximize reach, and drive revenue, leaders are questioning which channels are truly performing and where they can make strategic, cost-effective adjustments to achieve desired outcomes....
Members-only Brand strategy Liquid Death: A marketing case study Here's now Liquid Death managed to disrupt the bottled water industry....
Members-only Social media marketing The rise of B2B micro-influencers Influencer marketing is one of the hottest topics in the marketing world right now. Yet it's the micro-influencer that is making waves in the B2B space....
Members-only Account-based marketing The ABCs of ABM: A step-by-step guide to success Learn how to build, execute, and measure an ABM program that drives engagement and delivers growth....
Members-only Revenue marketing Attracting and retaining top marketing talent Here are several ways you can improve your acquisition and retention efforts to increase your chances of success....
Members-only B2B marketing The future of B2B marketing: Insights from LinkedIn’s 2024 B2B marketing benchmark report When it comes to B2B marketing, everyone’s asking the same question: What’s working, and what’s a waste of time The 2024 LinkedIn B2B Marketing Benchmark Report provides some answers....
Members-only AI & Automation Bulk SMS marketing: What is it and how do you get started? You can use bulk SMS to promote your products and services, announce discounts, sales, or offers, send reminders or alerts, share personalized messages, like birthday greetings, and so much more....
Members-only Social media marketing 5 tips to craft influencer media kits that seal the deal Explore five major tips that can help you start securing brand partnerships....
Members-only Retention marketing Building customer loyalty through AI-powered retention marketing Retention marketing—focused on nurturing relationships with existing customers—has been revolutionized by artificial intelligence (AI), enabling brands to go beyond basic customer satisfaction....
Members-only Membership content Data-driven AI: Your marketing superpower Stay ahead in the AI race! Discover how to leverage generative AI, RAG, and your unique data assets to build a sustainable competitive advantage....
