AI-driven customer segmentation: Opportunities and challenges

Discover what attendees gained from the Revenue Marketing Summit in Las Vegas on 24-25 May 2023 including key takeaways and benefits of the event....

Ever wondered about the rise of generative AI and its impact on our lives? Explore this cutting-edge technology and the ethical issues it brings....

Learn how to seamlessly migrate your web properties from Universal Analytics to GA4 and expand your revenue generation. Read more....

ABM is a B2B marketing strategy that’s rapidly grown in popularity. According to the ABM Leadership Alliance, 87% of marketers who have implemented ABM report a higher ROI than any other type of marketing....

The tiering process is an important aspect of ABM; it helps marketers segment and identify more crucial, high-value accounts. In this article, we take a look at what it means to tier your accounts in ABM....

Agile marketing is a popular marketing strategy shown to improve productivity. In this guide, we take an in-depth look at agile marketing....

Revenue enablement is the process of efficiently acquiring and retaining customers while maximizing revenue at every stage of their journey with your business....

Join us on Let's Talk Revenue Marketing to hear from content marketing expert Lauren Wallett as she takes us through content forecasting....

ABM expert Marquis Green outlines how the London Stock Exchange partners with the strategic account and sales teams to build a customer and data-led ABM strategy....

With the right MarTech stack, businesses can use marketing automation to maximize their revenue potential. Here are just some of the ways you can leverage marketing automation to increase revenue....

Get the low down on lead generation and how to build the perfect lead gen strategy....

Discover how to build a culture that values the importance of each customer interaction and empowers employees to provide the ultimate service....

Demand generation is one of the core components of a revenue marketing strategy. It encompasses the various marketing activities aimed at creating interest and generating demand for a company's products or services....

With so much economic and market volatility, it's more important than ever to have a solid plan in place for keeping your existing customers engaged, satisfied, and loyal. In this episode of Let’s Talk Revenue Marketing, we're tackling customer retention....

Learn how experimentation can improve your revenue growth and help you to learn about your customer through quantitative and qualitative research....