Members-only Email marketing Essential B2B email marketing KPIs Tired of guessing if your emails are working? Find out the 7 key metrics you need to track to see real results....
Members-only Field marketing Field marketing: Why face-to-face events are still irreplaceable in building customer relationships Create buzz and drive attendance for your next live event. Learn proven strategies to keep your audience engaged from start to finish....
Members-only Team alignment How to align marketing and sales in your business Tight marketing and sales alignment is crucial. Discover proven ways to get your teams working together seamlessly for bigger wins....
Members-only Careers Navigating imposter syndrome in marketing Battling imposter syndrome? Read on to discover strategies to silence self-doubt, embrace your worth, and realize your full potential....
Members-only Field marketing How to measure the ROI of field marketing Learn how to connect field marketing and digital campaigns to drive sales with the right KPIs, data architecture, and optimization....
Members-only Brand strategy How B2B brands can build trust with customers B2B marketing revolves around building trust. Learn how to build trust and build relationships with your audience for success. Read more....
Members-only Data and analytics Your guide to B2B marketing databases Database building made easy! Our insider tips transform list-building from daunting to effortless, unveiling data goldmines for marketing magic....
Members-only Leadership Building and managing a remote revenue marketing team Learn the importance of building and managing a remote revenue marketing team - and how to do it correctly and successfully....
Members-only Podcasts AI applications in the B2B marketing world | Let's Talk Revenue Marketing | Eve Chen and David Cyrus In this episode, our host Eve Chen is joined by David Cyrus, Head of APAC Marketing at Staffbase to talk all about AI applications in the B2B marketing world....
Members-only Brand strategy How to build B2B brand awareness Learn how to build brand awareness from revenue marketers who have been there and done it, including budget allocation, metrics, and more....
Members-only Brand strategy How the right brand strategy can drive performance marketing Boost revenue growth! Link branding with performance marketing using data. Show branding drives financial success....
Members-only Digital marketing & advertising 7 mobile marketing tactics: Tapping into revenue opportunities on the go Learn how to boost revenue with 7 mobile marketing strategies and discover the best ways to engage customers on the go and grow your business....
Members-only Digital marketing & advertising What is pay-per-click? An introduction to PPC Learn how to prep for a PPC ad campaign to stay at the top of search results while increasing brand awareness and generating qualified leads....
Members-only Data and analytics An inside look at Adobe's revenue operations function Paolo Negrini, Adobe's Head of Marketing Ops, Tech & Analytics, discusses business transformation in marketing & sales and building an adaptive RevOps framework to drive revenue....
Members-only Lead generation MQL and SQL: Unpacking sales and marketing-qualified leads In this article, we’ll delve into an approach to understanding and leveraging the potential of MQLs and SQLs for marketers seeking unparalleled revenue growth....
