Members-only Team alignment How to respond to a marketing RFP (request for proposal) Receiving and responding to RFPs can be an important part of the B2B marketing and sales process. But as important as they are, it’s not necessarily a term you might have heard if you’re new to the game, which can make it a daunting task to respond to your first one....
Members-only Retention marketing How to use email to improve customer retention rates When it comes to customer retention, you must build a relationship with existing customers. So how can you use email marketing to facilitate this?...
Members-only Podcasts Your new go-to podcast for demand gen success: ‘By Popular Demand: The Demand Generation Podcast’ Packed with actionable tactics, expert interviews, and real-world case studies, By Popular Demand: The Demand Generation Podcast gives you a backstage pass into the minds of today's most successful B2B marketers....
Members-only Marketing attribution How to set better KPIs using multi-touch marketing attribution In this article, we explore a framework that utilizes a custom-weighted (40:20:40) multi-touch attribution model to align marketing teams and executives with easy-to-understand revenue-focused KPIs....
Members-only Reports Download the Revenue Marketing Tools of Choice 2023 report today! Build a revenue-boosting martech stack that crushes the competition with this exclusive look at the must-have tools for 2024....
Members-only Brand strategy 8 ways to authentically bring your company’s values to life Discover 8 impactful ways you can bring your company's values to life by our very own Chief Marketing Officer, Bryony Pearce....
Members-only Case studies “The biggest benefit is the connection.” Revenue Marketing Summit testimonial We were lucky enough to speak with two leading marketers about their experience at our latest Revenue Marketing Summit in San Francisco back in September....
Members-only Team alignment 8 ways marketing can build a world-class SDR team In this article, we'll delve into eight valuable insights and tips for crafting a high-performing SDR team that can be your field marketing's most potent ally, delivering substantial value to your organization....
Members-only Podcasts How to leverage events to drive revenue with Paul Sweeney and Darya Krakaviak Explore where events sit within the revenue marketing framework, and how to make sure your events are working in service with revenue....
Members-only AI & Automation The role of artificial intelligence in lead generation Many of the latest and greatest marketing tools are incorporating AI in some way. In this article, we’re going to dig into the what, why, and how AI can improve your lead generating and nurturing....
Members-only Competitive intelligence & analysis Improve revenue win rates through competitive intelligence Learn how to create a competitive mindset, understand your market, and outpace your rivals from the Director of Competitive Intelligence at Dell....
Members-only Field marketing How to align sales development teams with field marketing Sales Development Representatives can play across diverse areas of marketing. In this article, we'll explore how the strategic integration of SDRs can impact your field marketing efforts, provided you chart a clear course for their objectives and define the metrics of success....
Members-only Membership content How marketing SDRs can 6x marketing’s time-to-revenue Where marketing and sales alignment is often the linchpin of sustainable growth, strategically deploying SDRs can be pivotal in propelling a company forward....
Members-only Leadership Cultivating well-rounded marketers Our junior marketers are looking to us to help them grow and thrive in a quick-change, high-stakes marketing world. As marketing leaders, how do we help them gather and grow the skills they need for success in B2B, B2C, and across both?...
Members-only Data and analytics The role of revenue analytics in driving business growth Revenue analytics holds the key to boosting growth, but doing it right takes focus. Unlock Kun Li's top 3 tips for mastering revenue analytics....
