Members-only Marketing attribution Everything you need to know about implementing a marketing attribution system Learn the essentials of setting up an effective marketing attribution system, whether you're adopting a DIY approach or leveraging platforms....
Members-only Customer acquisition What is targeting in marketing? Unlock marketing success with precision targeting! Dive into demographics, geography, behavior, and more. Tailor your strategy and connect with your audience like never before....
Members-only Lead generation 18 effective data collection and analysis tools With the help of revenue marketing experts, we've built a list of 18 must-have tools for data collection in 2024. No matter your company size....
Members-only Leadership Gaining C-suite influence with B2B pipeline growth planning CMOs must build pipeline growth plans to demonstrate impact on business growth. But where do you start? Read on for more....
Members-only Customer acquisition The Customer Acquisition and Marketing Attribution Survey - have your say! Our groundbreaking 2024 Customer Acquisition and Marketing Attribution Survey will reveal the inner workings of today's state-of-the-art revenue engines. And you can help uncover the key insights....
Members-only Membership content That sounds good: Audio creativity as a revenue driver Jenny Haggard, Creative Strategy, NA Lead at Spotify, shares insights on leveraging audio, from personalized playlists to innovative podcast ads, to not just reach but genuinely connect with your audience....
Members-only Demand gen A revenue-focused approach to the customer journey Craft a seamless customer experience with proven revenue marketing strategies. Engage users, maximize lifetime value, increase sales....
Members-only Customer acquisition A revenue marketer's guide to customer acquisition and CAC Cut costs and boost growth with proven customer acquisition tactics. Learn how to build your acquisition funnel, calculate CAC, and more....
Members-only Membership content Investing in the right MarTech to fix your marketing and sales team alignment Align marketing and sales with the right MarTech to transform audience insights into actionable strategies that drive measurable sales impact....
Members-only Demand gen The power of gamification in incentive marketing: How to engage your audience Learn how to implement gamification into your incentive marketing technique to engage your audience and increase revenue for your business....
Members-only Strategy Driving growth through product-led strategies Learn how to implement product-led growth, centered on excellent in-app experiences, continuous rapid iteration and data-driven optimization for competitive advantage...
Members-only Podcasts Demand generation strategies for different business growth stages with Jason Brisbane and Jessica Brown Join host Jason Brisbane and guest Jessica Brown, VP of Marketing at Builder Prime, while they discuss the different demand generation strategies that companies can deploy at various growth stages....
Members-only Brand strategy How to find the best influencers for your brand Influencer marketing has been picking up momentum in recent years. If you’re thinking of hiring an influencer for your B2B organization, check out these tips for picking the right one for your brand....
Members-only Brand strategy How to create a B2B thought leadership strategy Whether you're directly responsible or work with a content team, understanding the importance of thought leadership is crucial....
Members-only Martech Innovating revenue streams with advanced marketing tech Learn the implications of marketing technology on the business landscape, and their overarching impact on revenue generation....
