Brand marketing vs performance marketing: What you need to know

While prospecting is inherently a difficult part of the sales process, there are ways to increase your success rate. One of those ways is to incorporate a lead scoring system into your prospecting process....

Driving revenue and effectively managing the sales pipeline are critical components of organizational success. But who owns revenue and pipeline? Does it fall with marketing or lie within sales? Maybe it’s a combination of the two. After all, teamwork makes the dream work, right?...

Marketing Ops serves as the linchpin that aligns marketing activities with other overarching business objectives and ensures seamless integration across departments....

You need to think deeper, and more strategically about the world you want to create in the mind of your future community. More companies are getting more intentional about their messaging, and building great positioning that informs it. But very few are designing narratives that guide all of this....

Enhancing value across the customer lifecycle is a transformative experience. In this article, we'll take you through the importance of customer lifecycle management, delineate its stages, and propose strategies for harnessing its full potential....

Negotiating a budget can be stressful. Marketers need to adhere to strict budgets while prioritizing growth, all while ensuring they maintain the most cost-effective options for their company....

Have you heard of a t-shaped marketer? It’s a pretty big deal. T-shaped marketers are valuable because they have a good understanding of the entire marketing strategy. Here’s how you can get started and become a t-shaped marketer....

From increased sales and higher conversion rates to enhanced lifetime value and competitive advantage, customer referrals are the ultimate form of peer-influence marketing....

North Star metrics are specifically designed to measure the marketing value that drives growth. These metrics are often leading indicators, providing insights that can shape your marketing strategy....

What is MarOps? Uncover the essentials of Marketing Operations and how it can transform your marketing workflow, efficiency, and effectiveness....

I chose the C-Suite Masterclass. I chose this course specifically due to the breadth of content available. The key item for me was the external speakers – industry experts and professionals from companies like TrustPilot, JLL, Slack, and more....

How do you foster a culture of growth, innovation, and collaboration? The answer is as complicated as it’s simple: Put your people first....

Focusing on data-driven strategies, demand generation, and conversion optimization are paramount for marketers navigating the challenges of a reduced marketing budget and increased scrutiny on spend....

Demand generation focuses on the top of the funnel, attracting a variety of leads and introducing them to the brand, products, and solutions for the first time. Demand capture focuses on the middle to bottom of the funnel, engaging and qualifying those leads....

Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL takes us through breaking down silos, fostering collaboration, and driving growth in ways that deeply resonate with customers' needs and pain points....