Members-only Retention marketing What is selective retention in marketing? Selective retention marketing is a strategy that aims to retain and grow customers who are most likely to be profitable. Those who’ll buy again, refer you to a friend, and provide you with great reviews....
Members-only Data and analytics How you can go from data-driven to data-informed I'm Tim Cakir, CEO of TaskDrive. In this article, I’ll share insights into why adopting a data-informed mindset is crucial for businesses looking to innovate and stay ahead....
Members-only AI & Automation AI in marketing: A paradigm shift As we stand on the brink of a new era in marketing, one question looms large: How will AI change the marketing landscape? I’m Ray Beharry, Senior Product Marketing Manager at IBM and in this article, I’ll share my insights into the world of AI in marketing....
Members-only Team alignment The role of cross-functional collaboration in revenue marketing The most important aspects when it comes to effective alignment are making sure to speak the same language, running in the same direction, and staying professional in personal interactions....
Members-only Retention marketing Harnessing data for enhanced retention marketing strategies No longer confined to traditional methods, businesses are now harnessing the power of data-driven strategies to forge deeper connections, foster lasting engagement, and drive sustainable growth....
Members-only Podcasts Smashing the marathon: Tactics for 18-month pipeline nurturing with Carlota Feliu Carlota Feliu, Head of Marketing at HP, gives us the lowdown on what it takes to keep prospects engaged and deals moving over those stretched-out 12-18-month evaluation periods....
Members-only Retention marketing How to calculate and increase your customer lifetime value (CLV) This little metric packs a lot of punch. In fact, customer lifetime value represents a crucial metric that enables companies to make smarter decisions around investing in customer acquisition and retention....
Members-only Case studies “Being part of RMA’s vibrant community has truly enriched my career” The wealth of resources, networking opportunities, and educational support available through RMA's community can significantly enhance your career trajectory and professional success....
Members-only Team alignment The what, how, and why of sales enablement Sales enablement is a strategy that encompasses coaching, training, content, technology, processes, and activities to support and empower sales reps to move sales opportunities forward through knowledge-based interactions with prospects....
Members-only Revenue marketing strategy Top-down vs. bottom-up budgeting Your marketing budget isn't just a collection of numbers on a spreadsheet; it's the fuel that powers your ability to connect with your audience, amplify your brand's voice, and ultimately drive growth....
Members-only Leadership Good marketing depends on great stakeholder management Mastering stakeholder management is what elevates a revenue marketer from a tactical vendor to a trusted strategic advisor for the business....
Members-only Careers Is AI coming for my job? Exploring the transformative power of AI has become essential. In this article, we share insights into the impact of AI on jobs in marketing....
Members-only Affiliate marketing What is partner marketing? And how does it drive growth? Partner marketing is nothing short of a strategic win for driving revenue growth. Collaboration lets you tap into new markets, expand your reach, and amplify your brand impact, which all works together to drive revenue and growth....
Members-only Account-based marketing Important KPIs to get the most from ABM (account-based marketing) + examples To truly reap the benefits of ABM, you need to be able to track the progress of your strategy and identify what’s working well and what needs improving. This is where KPIs come in....
Members-only AI & Automation The rise of AI in marketing: Implications for revenue marketers The rise of AI isn’t just a trend; it’s a fundamental shift in the way we do business and will be a non-negotiable part of smarter team leadership and growth. As GenAI continues to evolve, its influence on marketing will only become more significant....
