Key talking points

In this episode of Let's Talk Revenue Marketing, our host Eve Chen is joined by David Cyrus, Head of APAC Marketing at Staffbase to talk all about AI applications in the B2B marketing world.

They explore:

  • Recent studies and trends they have seen around generative AI in marketing
  • Benefits of applying AI in marketing
  • Capital investment in AI
  • The ROI of adopting AI into your revenue generation efforts
  • Opportunities for using AI

And a whole lot more...

Meet the guest

David Cyrus

David is the Head of APAC Marketing at Staffbase, the world’s leading internal communications platform and leader in AI adoption in internal communications.

Previously, he was Director of Marketing at Faethm AI, an AI-powered analytics platform that specialized in predicting the impact of AI on the workforce. David has been leveraging AI in marketing since 2020, with tools like GPT-3 and even GPT-2!

David has appeared on the AFR, Channel 7 National News, ABC Radio, and international media for an AI content detection tool he created right after ChatGPT was released. He holds an MBA from Macquarie School of Management specializing in digital business models and digital transformation.

Meet the host

Eve Chen

A best-selling author, speaker, entrepreneur, veteran revenue marketer, and change driver with extensive experience in global organizations.

Eve developed the first iteration of the Revenue Generation Value Chain (RVC) and a maturity framework to help organizations transform into high-performing systems with a methodical approach by building a robust growth engine to exceed their goals. Eve authored Ascending Growth which provides practical insights into transforming Marketing into a strategic growth enabler.

Eve sits on a number of boards and leads a revenue marketing and growth performance agency, The Growth Engine, which focuses on helping businesses to accelerate their revenue growth.

Be on the podcast

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If there’s a topic you’d like us to cover in a future episode, let us know on the Revenue Marketing Alliance community Slack channel.

Want to appear as a guest? Or do you know someone else who does? Contact stevie.rose@pmmalliance.com with your pitch.