The words you use have a direct impact on the actions people take. They’re the difference between someone looking at your advert and thinking “hmm, sounds interesting” and “wow, I’m going to give them a call right now.”

Needless to say, every single organisation out there is striving for the latter.

Take a look at this line for example:

1. Start earning money today

2. Start making money today

Both deliver the same message, but the second is more impactful. Why? Because making money sounds simpler than earning it, and in a dog eat dog world where everything’s about maximising profit - easily, that’s exactly what people are after.

Boosting your conversion rates really could be as simple as tweaking the odd word here and there, so, let today be the day you go through your website, offline collateral and online adverts and see where you could be making the most of stronger alternatives.

Words that create reassurance

If you want to convert a prospect into a customer you need to give them a reason to believe what you’re saying and trust what you’re selling. So, here are some words that incite just that:

1. Promise

2. Guarantee

3. Risk-free

4. Unconditional

5. Proven

6. Tried and tested

7. Protected

Words that create a sense of urgency

Whether you’ve got a promotion that’s due to expire or you just want to encourage your audience to buy now, these words will give them a nudge in the right direction. One thing worth mentioning though is not to over-use these kinds of words, if you do, over time, they’ll lose their effectiveness.

7. Now

8. Last chance

9. Flash sale

10. Call today

11. Quick

12. Expires

13. Soon

14. Immediately

15. Hurry

16. Ending

17. Going-fast

18. Limited

19. Last

20. Don’t miss out

Words that promote ease

People are busy. They don’t have time to mess around and they want products and services that make their life easier, so let them know yours does just that with words like:

21. Easy

22. Simple

23. No-fuss

24. Hassle-free

25. Smooth

26. Painless

27. Straight-forward

Words that invoke value

As a society, we’re a demanding bunch; we don’t just want ease, we want value for money and deals too. You can cater for all these needs with words like:

28. Just

29. Bargain

30. Free

31. Discount

32. Freebie

33. Sale

34. Value

35. Save

36. Buy one, get one

37. Elite

38. Premium

39. Effective

40. Popular

41. Market-leading

42. Best-seller

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Words that give off a personal touch

People aren’t naïve. When you send out a promotional email they know they’re not the only one on the receiving end of it, but that doesn’t mean you can’t still make it personal. Here are a few words to achieve this:

43. Invite-only

44. Hand-crafted

45. Just for you

46. You told us

47. We thought you might like

48. Thank you

Words that offer exclusivity

It’s a time-old problem, people want what they can’t have. As soon as we know something’s off the table we want it more, and the same goes for the world of business. Make your products and/or services more desirable by saying things like:

49. Secret

50. Rare

51. Few

52. Limited edition

53. Unique

54. Select

55. One-off

56. One of a kind

57. Sought-after

Words that promote luxury

If you’re offering something lavish and your target market’s after the finer things in life, here’s how to up-sell what’s on your shelf:

58. State-of-the-art

59. Luxury

60. Finest

61. Deluxe

62. Plush

63. Magnificent

Words that inspire

Saying your service’s ‘really great’ is hardly inspiring, is it? You need attention-grabbing words that motivate people to want to take action, like:

64. Mind-blowing

65. Incredible

66. Remarkable

67. Life-changing

68. Amazing

69. The new way to…

70. The new you

Words that create curiosity

Finally, if you want to pique people’s interest, stop them in their tracks, and lure them into what you’re saying, start with:

71. Introducing

72. Coming soon

73. Did you know…

74. Discover

75. Stop

But how am I supposed to use this bank of words, we hear you cry? Well, worry not, because we've got a handy guide to improving your overall writing here.

Some of these words will be better suited to certain platforms than others. Head here for a guide to tailoring your writing to specific platforms.

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