Competitive intelligence & analysis

SWOT analysis is a powerful tool in B2B marketing. It allows you to position your company within your market and make comparisons to competitors. It also allows you to make objective decisions on your strategies....

We take a look at the best competitive strategies for businesses in the startup, growth, or maturity phases of the company lifecycle....

Competitive intelligence specialists Crayon outline 5 steps you can use to effectively leverage the CI process at your company....

Buyer expertise is the result of talking to users, gathering market insights, and putting together all the organizational wisdom gathered in the different teams of your startup. But your job doesn’t stop there....

Here are 10 steps you can use to keep ahead of your competition and bolster your competitive intelligence to strengthen your B2B marketing strategy....

Finding the right opportunities is what drives any business forward, but this is a challenging task if you don’t know what to look for....

B2B marketers using competitor analysis gain access to a wealth of invaluable information, using their findings to spot what’s worked well, and which marketing approaches have been met with a lukewarm response....